The Long Game
Twice a month, the playbook for building industrial B2B pipeline. No fluff. No SaaS advice repackaged. Just what works in your world.
Subscribe Free
Free. No spam. Unsubscribe any time. We will never share your email.
What You Get
Every issue covers what works in industrial B2B outreach: specific tactics, tool stacks, and sequencing logic.
If you run sales or marketing for a manufacturer, distributor, or industrial equipment company, this is written for you. Not for SaaS. Not for D2C. For your world.
We send on the 1st and 15th. Each issue is one focused topic — a strategy, a breakdown, or a system — fully explained in under 10 minutes.
Issues
81 percent of the B2B buying journey now happens before a prospect ever enters a sales pipeline. Here is what that means if you sell industrial.
Read the issue →You have about 48 hours after a trade show before the buyer forgets you. Most companies send one generic email two weeks later. Here is the sequence to build instead.
Read the issue →The 3-email sequence is not a strategy. It is giving up. Here is what a real 12-touch sequence looks like across email and LinkedIn, and why each touch has a different job.
Read the issue →A VP of Engineering asked for your hazardous location ratings during a demo. You said "I will send that over." You never did. Here is how to make sure that never happens again.