The Long Game
Twice a month we publish the exact playbook we use to build pipeline for industrial B2B companies. No fluff. No SaaS advice repackaged. Just what works in your world.
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What You Get
Every issue covers what is actually working in industrial B2B outreach right now — specific tactics, tool stacks, and sequencing logic from live campaigns.
If you run sales or marketing for a manufacturer, distributor, or industrial equipment company, this is written for you. Not for SaaS. Not for D2C. For your world.
We send on the 1st and 15th. Each issue is one focused topic — a strategy, a breakdown, or a system — fully explained in under 10 minutes.
Issues
You have about 48 hours after a trade show before the buyer forgets you. Most companies send one generic email two weeks later. Here is the sequence to build instead.
Read the issue →The 3-email sequence is not a strategy. It is giving up. Here is what a real 12-touch sequence looks like across email and LinkedIn, and why each touch has a different job.
Read the issue →A VP of Engineering asked for your hazardous location ratings during a demo. You said "I will send that over." You never did. Here is how to make sure that never happens again.